Centrum multivitamins needed to differentiate the brand in a stale, cluttered market. It already had functional equity and science, but needed to re-energize and impassion the brand. Most advertising in the category positions itself as nutritional safety nets. For Centrum, Y&R cre
In 2013, a travel card war erupted. To help BMO launch their World Elite MasterCard in an offer-saturated market, Y&R created an integrated campaign spearheaded by two TV spots inviting Canadians to upgrade their travel experience. In just two months, BMO acquired 9,000 new World
Pearce pulls in concepts and philosophies from Reiki Healing and Quantum Physics, and maybe a bit of Oprah. His goal is to bring awareness to the power of our mind and its effect on the people and spaces around us.
While working on the TV show THE PROJECT, Ethan constantly tried to convince professional athletes to do the absurd and improbable. Doing so, he learned a few valuable lessons concerning how to execute bold ideas. This insight can help you bring your ambitious ideas to life.
The Rise of Contextual Commerce Consumers no longer want to be treated as a mass; rather, they want customized, personalized products that apply only to them. With record-levels of data being thrown at marketers, it’s up to brands to use this intel intelligently; to create hyper-tar
Bigger is Better Big Industry or Bad Industry? As Canadians embrace smaller, scrappier businesses, Big Brands are finding that they must adapt to survive. In this THINK Fearless trend snapshot, we explore how some Big Industry brands are starting to use their size to the advantage of
Y&R Toronto received some exciting news from France last week. Resident C.C.O. Israel Diaz attended Cannes Lions International Festival of Creativity, representing our Toronto agency. No doubt having some fun in the southern French sun, Diaz excitedly emailed the results of the Ra