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  Meet Rajiv Surendra, calligrapher-turned-surprise-guest-speaker at Y&R’s Ignite session. His chalk hand lettering has served as an inspiration to many throughout the week, as resident videographers Brian Cruz and Andrew Gould captured a time-lapse sequence of the piece’

Y&R was fortunate to have a visit from guest speaker John Gerzema, author of the New York Time’s bestseller The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future. Gerzema spoke of the dichotomy between masculine and feminine, recognizing the diffe

Gender roles and the definition of masculinity have changed, and the new generation of men needs to be addressed. We need to evolve with this demographic in order to reach our targets effectively. This insight helps us better understand the male demographic, and how it is evolving. Th

Disabilities and handicaps are often thought of as a disadvantage. However, many have had the ability to overcome or use their impairments to their advantage. Such challenges can be used as an opportunity to problem-solve and strategize new ways forward. This unique insight allows us

Capitalizing on a trending brand is complicated and finicky; too much attention and over-branding will push people away, and too little will lose the trend’s momentum. The “do’s and don’ts” help keep us conscious and aware of our markets and branding. This will allow us to c

Just days after the Toronto Maple Leafs clinched their playoff position for the first time in nearly a decade, Y&R staff was treated to a special visit by the NHL’s most revered prize: The Stanley Cup. Although the Cup needs no introduction, former NHL defenseman Paul Coffey pre

The campaign features everyday women dressed in the bras of ionic female pop stars like Lady Gaga, Katy Perry and Madonna looking ridiculous and uncomfortable. The payoff for the image is ‘Don’t wear a bra made for someone else’. “For the most part, bras are mass-produced with

By Aaron Doyle Music is free, or at least no one really pays for it anymore. Maybe the odd iTunes purchase or if you’re a purist you may buy vinyl, but for the most part it’s free. However there is one group of people who are still willing to pay big bucks for music, advertisers.

At this years’ infamous New York Fashion Week Spring 2013 – The female models were wearingpatterns galore, and it’s not just stripes and polka dots. Kooky florals, neon plaids, and an array of unexpected new prints from Marni and Proenza Schouler were on display. Altoget