Georgian College Board of Governors’ Distinguished Partnership Award

The Distinguished Partnership Award has been established by the Board to recognize noteworthy partners in the community who have made an exemplary contribution in support of Georgian’s strategic priorities in a way that reflects the college’s mission, vision and values.

Throughout its 26 year history, the Canadian Automotive Institute at Georgian College has seen its graduate employment rate steadily exceed 90%. But enrolment was greatly impacted as a result of the economic downturn that started in 2008. Faculty became extremely concerned about declining enrolment and sounded the alarm. In November 2010, a member of the CAI Board of Directors spoke with Chris Jordan, President and CEO of Young and Rubicam Canada to assist the Institute with a review of its marketing and promotions.

Chris immediately made available a team of experienced individuals to create a new brand, logo, name, and creative material. In short, they have created an exciting new image for the CAI that speaks to a new generation of students. As a result, the CAI has been transformed into the Automotive Business School of Canada. The new brand that Y&R has created is like no other and will ensure increased enrolment in Georgian Automotive programs. It is a brand based on a classic, yet sophisticated look that will ensure the viability of the automotive programs.

The award was accepted by Kasi Bruno, Director of Strategy and Cultural Insights and Amanda Perri, Account Executive.