The Distinguished Partnership Award has been established by the Board to recognize noteworthy partners in the community who have made an exemplary contribution in support of Georgian’s strategic priorities in a way that reflects the college’s mission, vision and values.
Throughout its 26 year history, the Canadian Automotive Institute at Georgian College has seen its graduate employment rate steadily exceed 90%. But enrolment was greatly impacted as a result of the economic downturn that started in 2008. Faculty became extremely concerned about declining enrolment and sounded the alarm. In November 2010, a member of the CAI Board of Directors spoke with Chris Jordan, President and CEO of Young and Rubicam Canada to assist the Institute with a review of its marketing and promotions.
Chris immediately made available a team of experienced individuals to create a new brand, logo, name, and creative material. In short, they have created an exciting new image for the CAI that speaks to a new generation of students. As a result, the CAI has been transformed into the Automotive Business School of Canada. The new brand that Y&R has created is like no other and will ensure increased enrolment in Georgian Automotive programs. It is a brand based on a classic, yet sophisticated look that will ensure the viability of the automotive programs.
The award was accepted by Kasi Bruno, Director of Strategy and Cultural Insights and Amanda Perri, Account Executive.