Centrum multivitamins needed to differentiate the brand in a stale, cluttered market. It already had functional equity and science, but needed to re-energize and impassion the brand. Most advertising in the category positions itself as nutritional safety nets. For Centrum, Y&R cre
In 2013, a travel card war erupted. To help BMO launch their World Elite MasterCard in an offer-saturated market, Y&R created an integrated campaign spearheaded by two TV spots inviting Canadians to upgrade their travel experience. In just two months, BMO acquired 9,000 new World
Pearce pulls in concepts and philosophies from Reiki Healing and Quantum Physics, and maybe a bit of Oprah. His goal is to bring awareness to the power of our mind and its effect on the people and spaces around us.